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This chapter evaluates Pottery Barn rule and sees if Colin Powell was on to something when he coined it. It argues that the Pottery Barn rule is best understood as a piece of first-person moral guidance, useful for would-be interveners who are subject to the same cognitive errors and biases as the rest of us. If the Pottery Barn rule is to tell us something about the costs of war more generally, it cannot do so on the fault-based conception. Strict liability is imposed in civil law in a variety of areas, including some parts of product liability, and in the allocation of damages that emerge from ultra-hazardous activities. All the costs that emerge from a war, including the costs that are ordinarily justly ascribed to the world community as a whole might be pressed against the one who makes war.
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