Politicians carefully construct a public persona that is authentic to who they are as individuals but also addresses voter expectations. Many Black candidates follow a deracialization strategy in which they downplay their racial identities to seek voter support while some follow a racial distinction strategy in which they highlight their racial identities but situate them within hegemonic national narratives. But questions remain about whether a candidate’s decision to use one strategy over another is shaped by national context, partisanship, political position, and riding competitiveness. This paper thus asks the question: How do Black candidates in Canadian elections deploy race in their campaign communications, and what factors might explain any differences in their strategies? To answer this question, we analyze how Black candidates used Twitter during the 2021 Canadian election. Our analysis reveals that Black candidates generally used a deracialization strategy when communicating on Twitter, opting to celebrate the many cultural groups in their riding rather than casting their appeal only to Black voters. They only highlighted their racial identities or racial issues when world or campaign events gave them the political cover to do so. But the degree to which Black candidates engaged in (de)racialized communications differed by party.

John Lewis's civil rights activism in the 1960s often obscures the fact that he won elective office as a racially moderate politician. Scholars have long noted the efficacy of using deracialized, or racially transcendent, campaign strategies to get elected, despite normative concerns. These strategies were critical to electing Black governors, senators, and even President Obama. However, in the age of Black Lives Matter, some have questioned the continued usefulness of the strategy. Using Rep. Lewis's life as a guide, I examine the ways that some Black politicians continue to use deracialization, even in this racially charged social and political moment, and I explain how younger cohorts of Black politicians challenge this approach. Ultimately, I argue that while deracialization is a contested strategy, its efficacy has not diminished. Rather, Black politicians have expanded the boundaries of what constitutes racially transcendent politics to include consensus issues like voting rights, which while highly racialized, are not likely to induce an erosion of support among non-Black Democratic voters.

Little has been written about the Hispanic Americans who voted for Donald Trump. Despite his comments about Mexicans and immigrants, data suggest that Trump performed as well or better than Mitt Romney among Hispanic voters. Using the 2016 Cooperative Congressional Election Study, this paper examines Hispanic support for Trump by looking at traditional predictors of vote choice such as party identification and ideology, as well as a novel measure of racism: denial of racism. This paper finds that, like non-Hispanic Whites, Hispanics higher in denial of racism were more likely to vote Trump in 2016, as well as for Romney in the 2012 election. In addition, denial of racism is the strongest predictor of support for Trump among Hispanics, above even party identification and ideology. This suggests that while Trump’s rhetoric may not appeal to most Hispanic voters, it strongly appeals to those that hold disproportionately high levels of denial of racism. I offer some theoretical reasons for these findings and discuss the role that denial of racism plays in predicting voting behavior.

Many commentators have described Barack Obama as a ‘deracialized’ politician. In contrast to ‘racialized’ Black candidates, deracialized politicians are said to deemphasize their Black racial identity, downplay the racial legacies of American inequality, and favor race-neutral over racially targeted policies. Puzzlingly, this narrative of Obama’s racial politics sits incongruously with his political curriculum vitae, spent largely in contexts which are difficult to describe as deracialized. This article holds that commentators have misjudged Barack Obama’s racial politics by conflating a contingent electoral strategy with a deeper expression of Obama’s racial philosophical commitments. In explaining these commitments, the article finds the deracialized/racialized framing inadequate. Instead, it favors the typology of racial policy alliances situating Obama within the “race-conscious” policy alliance rather than the “color-blind” alliance. By returning to the site of Obama’s political development, Hyde Park in Chicago, the paper uncovers a tradition of racial politics in which Blacks formed coalitions with progressive Whites but also embraced Black racial identity, acknowledged the enduring legacies of slavery and Jim Crow, and supported targeted policies to overturn these racial legacies. The article argues that Obama was an inheritor of this tradition.

Scholars have credited the victory of Edward Brooke, America's first popularly elected black U.S. senator, to a “deracialized” or “color-blind” election strategy in which both the candidate and the electorate ignored racial matters. This article revises this prevailing historical explanation of Brooke's election. Drawing from the historical-ideational paradigm of Desmond King and Rogers Smith, this paper argues that Brooke was much more of a “race-conscious” candidate than is generally remembered. Primary documents from the 1966 campaign reveal that Brooke spoke openly against racial inequality, argued in favor of racially targeted policies, and called for stronger racial equality legislation. In addition, this paper argues that Brooke's appeals were not targeted primarily to the state's small black population but to liberal whites. Far from ignoring race, internal campaign documents and interviews with campaign staff reveal that Brooke's campaign strategists sought to appeal to white desires to “do the right thing” by electing an African American candidate. Internal polling documents from the Brooke campaign and newspaper commentaries further demonstrate that a proportion of the white electorate cited Brooke's race as the reason for supporting his candidacy. This paper suggests that Brooke's election was extremely well timed—coming soon after the passage of the Civil Rights Act and Voting Rights Act but before the urban riots of the “long hot summer of 1967”, the King assassination riots, and anti-busing riots in Boston. The first half of Brooke's 1966 campaign slogan “Proudly for Brooke: A Creative Republican” signals the race-conscious dynamics of his candidacy.

As a result of the increasing number of biracials and multiracials, and White reconstructions of previously non-White skin colors, the Whitening of selected immigrants and especially their children appears to be proceeding. Although there are many studies on the racial identity of biracials, too little research exists on how Whites identify them and light-skinned monoracials, which of these they Whiten, how, and why. Enough is known to suggest that if current trends continue, our picture of the country's racial hierarchy has to be revised. While Whites will likely remain on top and poor African Americans and other Blacks at the bottom, what happens in the middle cannot now even be guessed at with any hope of accuracy. For that reason alone, empirical and policy-oriented research on White identification patterns is badly needed.