This chapter explores British book trade index (BBTI)'s evidence for the systematic study of the English provincial book trade. In attempting to identify the scale of book-trade activity in the provinces between 1700 and 1850, BBTI records have been used to create a series of comparative 'snapshots' at twenty-five-year intervals for twenty-eight selected English provincial towns. This chapter shows the ratio of printers per thousand population in Bristol and Liverpool, and the development of printing in two medium-sized East Midlands market towns, namely, Leicester and Nottingham. Clearly, in order to understand the apparent surge in printing activity in the last quarter of the eighteenth century, one needs to delve beneath the broad term 'printer' to discover what exactly the traders so described were doing. Valuable evidence for the day-to-day work of the 'jobbing' printer has been presented by John Feather who cites, for example, the specialist box printer John Varden and the printer Cheney in Banbury in 1790.