Exodus 3:14 had traditionally been taken as God's self-identification as ‘being-itself’, and hence as a source for the doctrine of divine simplicity. I begin this essay by arguing that the appropriateness of this interpretation of Exodus 3:14 should be evaluated by attention to the judgements about God made within scripture rather than merely the semantic range of a few words. There are three questions elicited by Exodus 3:1–14, concerning God's incomparability, intimacy and ineffability, that are relevant to the significance of verse 14 for divine simplicity. Consideration of the kind of judgements these questions elicit about God allows a case to be made for the aptness of divine simplicity to hold the judgements together, thereby allowing for a more sympathetic retrieval of premodern uses of Exodus 3:14.