This article explores the movie Τέλος εποχής (End of an Era) by Antonis Kokkinos (1994), a key film in the regeneration of Greek cinema in the mid-late 1990s. The film constitutes a form of public history construing and problematizing relations between the images and the historical past, exploring the dictatorship (1967–74) through the consumer-oriented values of the 1990s. By scrutinizing historical (dis)continuities (similarities, differences, and transformations in consumer politics and sexuality in particular) between the dictatorship and the 1990s, the article argues that, focusing on 1960s youth, End of an Era underplayed the dictatorship's authoritarianism and (re)defined politics through the availability (or not) of consumer choices, expressing the relaxed ideological climate of the 1990s.