Indian Rouletted Ware pottery is the iconic marker of the overseas reach of the subcontinent at the turn of the first millennium AD. In the mid twentieth century this was naturally seen as prompted by the contemporary Roman Empire, while the later post-colonial discourse has emphasised the independence and long life of Indian initiatives. In this new analysis the author demonstrates a more complex socio-economic situation. While Greyware is distributed long term over south India, Rouletted ware is made in at least two regional centres for coastal communities using a new ceramic language, one appropriate to an emerging international merchant class.