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This chapter focuses on six key areas that are affecting recruitment and retention: (1) technology, (2) social media, (3) big data, (4) HR technology and information systems, (5) globalization, and (6) demographics. It begins with a brief review of changes in each of these areas and how they are affecting work. Then we consider how these same changes are affecting recruitment, recognizing that in the age of the Internet and social media, recruitment is, by definition, global. In a concluding section, we offer research-based suggestions regarding what managers can do to maximize the retention of talented employees that they want to keep.
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