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1 results

  • Chapter 11 - Still Famous after All These Years

  • from Part II - Identities
  • Edited by Suzanne del Gizzo, Kirk Curnutt, Troy University, Alabama
  • Book:
    The New Hemingway Studies
    Published online:
    30 August 2020
    Print publication:
    17 September 2020, pp 176-186

  • Summary

    In “Still Famous after All These Years: Ernest Hemingway in the Twenty-First Century,” Loren Glass offers a humorous overview of the way that Hemingway’s name has been franchised and flogged over the past two decades to sell an innumerable amount of products. He notes lawsuits that caused restaurants to change their name from Hemingway’s to Hemmingway’s to capitalize upon the writer’s appeal and catalogues the various tourist stops, from Ketchum Idaho to Key West Florida and Havana Cuba, that cash in on Hemingway’s fame. For Glass, commercial exploitation is no different than the scholarly commodification of the writer that has accelerated with the opening of various archives and museums over the past twenty years, as well as the Hemingway Letters Project, which ensures his pluripresence in American popular culture. Glass also notes how suicide and the struggles of fame have become a consistent narrative, leading to celebrity becoming a metatextual phenomenon in which people become famous for dramatizing their struggles with fame.