The paper offers a new approach to utopia in early and classical Greek texts from Homer to the fifth century. The model is based on four motifs regularly occurring in ‘utopian texts’, that is, descriptions of places that are distant in time and/or space. A comparative analysis of such texts (drawn from Homer, Hesiod, Pindar, Old Comedy and Herodotus) and of how they manipulate the four motifs sheds new light on specific problems (as, for example, the relevance of Herodotus’ Ethiopian episode, or the role of the myth of Perseus in Pindar's Pythian 10) and encourages more nuanced readings of famous texts, such as Homer's account of Scheria.