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When we think of Romans, Julius Caesar or Constantine might spring to mind. But what was life like for everyday folk, those who gazed up at the palace rather than looking out from within its walls? In this book, Jeremy Hartnett offers a detailed view of an average Roman, an individual named Flavius Agricola. Though Flavius was only a generation or two removed from slavery, his successful life emerges from his careful commemoration in death: a poetic epitaph and life-sized marble portrait showing him reclining at table. This ensemble not only enables Hartnett to reconstruct Flavius' biography, as well as his wife's, but also permits a nuanced exploration of many aspects of Roman life, such as dining, sex, worship of foreign deities, gender, bodily display, cultural literacy, religious experience, blended families, and visiting the dead at their tombs. Teasing provocative questions from this ensemble, Hartnett also recounts the monument's scandalous discovery and extraordinary afterlife over the centuries.
Pricing in the arts is peculiar and opaque. Pricing for works of art is very different from pricing for museum tickets and other interchangeable goods. We consider price elasticity of demand, meaning customer sensitivity to a change in price, especially considering a ticket-pricing change at the Indianapolis Museum of Art. We consider price discrimination, the strategy of charging different prices to different groups of people. We consider other variations on pricing structure including bundling, two-part tariffs, and versioning. For pricing works of art, the method of pricing is, following from Velthuis’s work, largely sociological and best modeled as a set of scripts.
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