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Lakshmi Balachandran Nair, Libera Università Internazionale degli Studi Sociali Guido Carli, Italy,Michael Gibbert, Università della Svizzera Italiana, Switzerland,Bareerah Hafeez Hoorani, Radboud University Nijmegen, Institute for Management Research, The Netherlands
This chapter introduces the readers to case study research, with the help of historical and contemporary examples. We define case study research and briefly discuss the existing case study designs. Subsequently, we explain the main purpose of this book: To take case study research to the next level by discussing the combinations of different case study designs in the same study, which we call "sequencing case study designs." Furthermore, we discuss the building blocks of case study designs, the strengths/weaknesses of archetypical designs, the conundrum surrounding the crafting/relaying of theoretical contributions, some concrete examples of designs, and the differences/similarities amongst different paradigmatic camps in case study research. We end the chapter by briefly introducing the contents of the subsequent chapters.
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