Between 1974 and 1986, the intervention of various French governments on both the right and the left—in addition to corporate maneuvering and increased focus on competitiveness and lean production—resulted in foreign direct investment, mergers, plant closures, and bankruptcies among struggling French automotive suppliers. This article will explore why these efforts were unsuccessful by revisiting the first Japanese attempts to enter the European automobile industry. It does so not only through the case of Nissan in the United Kingdom in 1984 but also through the essentially unfamiliar and contemporaneous example of French automotive suppliers.
