Chapter 4 identifies the Tiberian era as the moment when Roman writers started representing the establishment of the Principate as a civic rebirth. Benefiting from the hindsight granted by half a century of peace, Manilius, Velleius Paterculus, and Valerius Maximus constructed a triumphant narrative that equated the acquisition of a head of state with the end of civil war. Yet their imagery also betrayed growing concern over the succession, a weakness encoded in the fabric of the Principate’s Republican façade. This problem became acute with the violent assassination of Caligula, which exposed the vulnerability of a political community dependent on one man for its survival. Those writing under Claudius, including the Elder Seneca, Philo of Alexandria, and Curtius Rufus, consequently began returning to imagery of a sick, aged, and headless body politic. Their revival of this tradition confirmed that the Augustan restoration was not a permanent solution. With each transfer of power came a new head of state who could harm or heal the body under his care.

This piece explores what the representation of the emperor on lead tokens can reveal about the dynamics of imperial ideology formation. In particular, I explore what effect mass (re)production had on the imperial image in the Roman world. Although representations of the emperor on large media and in important locations were often tightly controlled, on small media that were mass-produced, the image of the emperor escaped the control of the imperial authorities. Paradoxically, this meant that the imperial image increased in power, gathering innumerable associations and meanings as a ‘shared’ image. Allowing the inhabitants of the Roman Empire to be co-creators of imperial ideology meant that ultimately a more personalised, and thus more powerful, connection to the emperor was generated.