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  • 19 - The Longmans and the book trade, c.1730–1830

  • from II - TWO CASE STUDIES
  • Edited by Michael F. Suarez, SJ, University of Virginia, Michael L. Turner, Bodleian Library, Oxford
  • Book:
    The Cambridge History of the Book in Britain
    Published online:
    28 September 2010
    Print publication:
    29 October 2009, pp 397-412

  • Summary

    The House of Longman, founded in 1724, which survived for 270 years, through seven generations, might well have come to an early end in 1755 with the death of its founder, Thomas Longman (1699-1755). The word 'conger', describing the group participating in the sale, was familiar to both Thomas I and Thomas II, although its meaning changed over the course of the eighteenth century, as did the words 'publisher' and 'publishing'. The history of serial publications, particularly in the eighteenth century, could never be completely separated from the history of books. Thomas I and his nephew preferred building up a substantial home trade, wholesaling books as well as retailing them, and developing a foreign trade to making bold innovations and diversifying their business, as some other booksellers, notably the Newberys, chose to do. The expanding Longman home trade rested on a network of contacts, some of them expressed in imprints that were not always consistently framed.