We consider the statistical estimation problem of potential functions of Gibbs models on the plane lattice. We assume that the area on which a random point pattern is observed is sufficiently large and take an asymptotic point of view. The main result is to show the locally asymptotic normality of the Gibbs model under certain conditions. From this result we can show the optimality of the maximum likelihood estimator employing known results about locally asymptotic normal families, though a practical computation of the maximum likelihood estimator presents difficulties. An estimation procedure based on the method of moments is also proposed.