Based on the discursive analysis of 28 semidirected interviews conducted in the small industrial town of Martfű, this article reflects on the role played by nationalism in the construction of political and cultural hegemony by Viktor Orbán’s Fidesz, Hungary’s ruling party since 2010. The ten themes mobilised by the respondents to express their vision of the Hungarian nation (identification, belonging, commitment, transmission, territory, uniqueness/fragility, heterogeneity/homogeneity, unity/division, east/west, and insubordination) and the issues attached to them (relationship to Hungarian minorities of neighbouring countries, relationship to the European Union, immigration, etc.) are paralleled with Fidesz’s discourse. On those subjects, Orbán’s party’s nationalism positions itself in a “central” way, managing to incarnate heterogeneous conceptions of the nation that are shared among this research’s respondents by Fidesz as well as non-Fidesz voters.
