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mercado libre

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5 - Digital Companies Driving Business Model Innovation in Emerging Markets
from Part I - Drivers of Innovation in Emerging Markets
- By Lourdes Casanova, Anne Miroux, Diego Finchelstein
Edited by Fernanda Cahen, Lourdes Casanova, Cornell University, New York, Anne Miroux, Cornell University, New York
Book:

Innovation from Emerging Markets

Published online:

15 March 2021

Print publication:

25 March 2021, pp 122-149
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Summary

The past five years have seen a remarkable rise of entrepreneurial companies in digital technology. Chapter 5 examines this phenomenon through several case studies of e-commerce firms from various emerging economies: Alibaba (China), Flipkart (India), Jumia (Nigeria), and Mercado Libre (Argentina). It probes the business models aligned with the local environments these firms have honed, resulting in innovations such as pay-on-delivery, as well as different logistics and modes of delivery. It investigates the extent to which these firms have proven disruptive in their respective markets, their ability to expand regionally or globally, and future prospects.