Core moral concepts in Confucianism, such as benevolence, righteousness, and faithfulness, are often so vague that in moral teachings one must rely on intuitive understanding aided by metaphor and etymology that illustrate them. In addition, case stories play a crucial role in clarifying these abstract moral concepts. Confucian ethics heavily depends on stories of wise men and exemplary figures who have been revered throughout Confucian history. In this paper, I will explore the role of examples in Confucian ethics, particularly within the context of moral education.