Many worry that uncivil discourse can undermine democratic processes. Yet, what exactly does it mean for discourse to be uncivil? I argue that there is systematic variation in perceptions of incivility based on the identity of those targeted by uncivil speech. Specifically, I show—via a conjoint survey experiment—that White Americans are less likely to view statements directed at Black Americans as uncivil but more likely to perceive incivility when the target is a woman or a co-partisan. These results suggest an identity-laden aspect of incivility such that it is acceptable to treat Black Americans with less civility but less acceptable to do so for women and co-partisans. The results have implications for how we assess discourse and how that discourse affects the public.