Animal disease outbreaks can cause disruptions in domestic and international markets. Business continuity aims to provide a proactive approach to alleviate some of these negative effects on consumers, producers, and agribusinesses. Using a partial equilibrium model of the U.S. egg industry, the economic impacts of business continuity during an epidemiological simulated disease event are modeled. Results show total welfare losses can be reduced by allowing permitted movement during an outbreak given a specified level of biosecurity. Understanding the potential market responses business continuity can have on the market may lead to reductions in the negative implications of a disease event.

A latent segmentation modeling is used in this study to identify theheterogeneity of willingness-to-pay estimates for quality attributes andcountry-of-origin in the Korean beef market. Three distinctive groups ofgrocery shoppers are identified based on their level of concern (very,moderately, and not too concerned) about the use of antibiotics andgenetically modified organism feed ingredients in beef production. Resultsindicate that the very concerned group values such attributes asantibiotics-free, genetically modified organism-free, and domesticproduction the most among the three groups. Results also suggest that themost important factor in determining grocery shoppers' willingness-to-pay iscountry-of-origin for all three groups.