We introduce the notions of quasi-Laurent and Laurent families of simple modules over quiver Hecke algebras of arbitrary symmetrizable types. We prove that such a family plays a similar role of a cluster in quantum cluster algebra theory and exhibits a quantum Laurent positivity phenomenon similar to the basis of the quantum unipotent coordinate ring $\mathcal {A}_q(\mathfrak {n}(w))$, coming from the categorification. Then we show that the families of simple modules categorifying Geiß–Leclerc–Schröer (GLS) clusters are Laurent families by using the Poincaré–Birkhoff–Witt (PBW) decomposition vector of a simple module $X$ and categorical interpretation of (co)degree of $[X]$. As applications of such $\mathbb {Z}\mspace {1mu}$-vectors, we define several skew-symmetric pairings on arbitrary pairs of simple modules, and investigate the relationships among the pairings and $\Lambda$-invariants of $R$-matrices in the quiver Hecke algebra theory.

We prove that, for simple modules $M$ and $N$ over a quantum affine algebra, their tensor product $M\otimes N$ has a simple head and a simple socle if $M\otimes M$ is simple. A similar result is proved for the convolution product of simple modules over quiver Hecke algebras.