Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
  1. Home
  2. Search

Refine search

Refine search

Access:
Content type:
Publication date:
Apply   From and To filters
Subject: Show more
Journals Show more
Publishers: Show more
Societies Show more
Series: Show more
Collections: Show more

Actions for selected content:

Select all | Deselect all
  • View selected items
  • Export citations
  • Download PDF (zip)
  • Save to Kindle
  • Save to Dropbox
  • Save to Google Drive

Save Search

You can save your searches here and later view and run them again in "My saved searches".

Please provide a title, maximum of 40 characters.
Cancel
×

1 results

  • 5 - “My House, My Pride”

  • Edited by Alvaro Cuervo-Cazurra, Northeastern University, Boston, Miguel A. Montoya
  • Book:
    Innovating for the Middle of the Pyramid in Emerging Countries
    Published online:
    16 February 2021
    Print publication:
    04 March 2021, pp 119-156

  • Summary

    Traditional housing markets have primarily ignored both the Bottom of the Pyramid (BOP) and the Middle of the Pyramid (MOP), as these groups are expelled out from commercial banking given they have insufficient money to formally build their homes, so they remain as vulnerable people. This housing shortage is of particular importance in developing countries where public intervention is not efficient to solve this social problem. In this chapter, and applied to the Latin American and the Caribbean (LAC) nations, we show how the public–private initiatives based on innovation can help to solve this shortage of quality housing. We conclude that managers located in LAC countries have an active role in identifying social needs to satisfy them by applying innovative processes focused on reducing poverty gaps in housing from private initiatives. These creative procedures allow social entrepreneurs to adopt flexible and adjustable models to the variety of needs emerged in the different segments of the low-income market, and we show it in various cases for some LAC countries.