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Lakshmi Balachandran Nair, Libera Università Internazionale degli Studi Sociali Guido Carli, Italy,Michael Gibbert, Università della Svizzera Italiana, Switzerland,Bareerah Hafeez Hoorani, Radboud University Nijmegen, Institute for Management Research, The Netherlands
We discuss multiple case studies in this chapter. We start off with a discussion of theoretical sampling and replication logic. We specifically discuss literal and theoretical replication (LR and TR) in connection with multiple case studies. The strengths and limitations of LR and TR are discussed thereafter. In particular, we deliberate upon the potential of TR to enhance the internal and external validity of a case study. Henceforth, we address some common (mis)conceptions regarding replication logic, internal validity, external validity (generalizability), and reliability. We also discuss how multiple case studies might need to sacrifice the depth of observation for breadth. Other potential weaknesses, such as the smaller number of independent variables and the difficulty in controlling context, are also discussed thereafter.
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