We present new ideas about the type of random tessellation which evolves through successive division of its cells. These ideas are developed in an intuitive way, with many pictures and only a modicum of mathematical formalism–so that the wide application of the ideas is clearly apparent to all readers. A vast number of new tessellation models, with known probability distribution for the volume of the typical cell, follow from the concepts in this paper. There are other interesting models for which results are not presented (or presented only through simulation methods), but these models have illustrative value. A large agenda of further research is opened up by the ideas in this paper.