Food safety is a matter of intense contestation in the Chinese media. Through three case studies, this article shows that government and corporate elites strive to maintain media hegemony while citizen-consumers and activists engage in counter-hegemonic practices. Under conditions of hegemony, citizen dissent is most likely to take one of two forms: diffused contention or radical protest. Like the yin and yang of civic dissent, these two forms are both the results of, and responses to, state and corporate hegemony.