Long-term monitoring programmes of a comparatively small area complement larger scale, but temporally limited surveys and can provide extensive datasets on seasonal occurrence and fine-scale habitat use of multiple species. A marine mammal monitoring programme, involving year-round, land-based observations, has been conducted in Broadhaven Bay candidate Special Area of Conservation, north-west Ireland, during 2002, 2005 and 2008–2011. Nine cetacean and two seal species have been recorded, with grey seal, harbour porpoise, common and bottlenose dolphins, and minke whale present throughout the year. Generalized additive models, taking into account observer effort, sighting conditions (sea state) and interannual variation, did not reveal any significant seasonal patterns in the occurrence of grey seals, bottlenose dolphins and minke whales. On the other hand, common dolphin presence in Broadhaven Bay was highest during autumn and winter. Bottlenose dolphins could be separated spatially from both common dolphins and minke whales in a classification tree by their preferential use of the shallower inshore areas of the bay (<30 m depth). However, common dolphins and minke whales, which occurred mainly in the deeper outer section of Broadhaven Bay, could not be spatially distinguished from each other, and grey seals were distributed over the entire bay. Broadhaven Bay represents an important marine mammal habitat with respect to overall species diversity and the regular occurrence of bottlenose dolphin, harbour porpoise, grey and harbour seals (all listed under Annex II of the EU Habitats Directive).