This chapter might be euphemistically called a summary of the book “in pictures,” as it includes all of the key graphics used throughout the book to represent the core ideas of MST (including summaries of goal content themes, different kinds of emotion patterns, and personal agency belief patterns), TSP (including representations of the TSP Theory of Motivation and Optimal Functioning and the TSP Theory of Life Meaning), and principles for motivating self and others. This chapter was designed to provide readers with a quick summary of the book’s contents and an easy way to recall key ideas related to the challenge of motivating self and others.

This chapter tells the fascinating story of how human motivational processes evolved from the humblest of creatures, starting with “primordial” goals and precursors of basic emotions. In addition to explaining how our capabilities for self-direction and self-regulation evolved, this chapter provides a way of understanding the complexly organized motivational systems we see in humans in a way that transcends specific motivation theories. It is thus a chapter about the fundamental properties of human nature as they relate to motivation and optimal functioning rather than a chapter about a particular theoretical approach to human motivation. That is an essential framing, as one of the basic premises of this book is that efforts to motivate self and others can best succeed if they are consistent with basic human nature.

Many books that aspire to go beyond descriptions of motivational processes to address the question of how to motivate self and others adopt a tactical approach that is overly mechanical and often limited to a narrow range of change pathways and targets of intervention. To avoid these pitfalls, this chapter focuses on broad principles for enhancing optimal human functioning rather than offering simplistic “prescriptions” for motivating self and others. In doing so, we also explain why the uniqueness of individual motivational patterns – psychologically, developmentally, and contextually – makes it impossible to offer formulaic advice for motivating self and others. To engage the reader’s interest, we use a novel Q&A format after the initial presentation of overarching principles to illustrate how a “principled” approach to motivating self and others can be used to diagnosis motivational problems, identify multiple targets of intervention, and envision a variety of pathways to more optimal functioning.

This chapter helps fill a significant gap in the human sciences and professional practice, as theories of life meaning are both few in number and somewhat narrow in scope despite the scientifically and personally compelling nature of the topic. For those focused explicitly on motivating self and others, it opens new horizons for understanding how to elevate human experience under both favorable and adverse circumstances, consistent with the goal of creating a comprehensive theory of motivation and optimal functioning. It does so by explaining not only the nature and antecedents of feelings of life meaning but also that such feelings are facilitated and enhanced by TSP motivational patterns. Life meaning can thus provide humans with the motivational strength needed to overcome major life challenges and obstacles by telling us that “life is worth living” and “these goals are worth pursuing.”

This chapter provides a nontechnical introduction to the components of human motivation (goals, emotions, and personal agency beliefs) that capitalizes on the intuitive understandings that readers already have about motivation from their own everyday experience. This is done through thought questions that encompass motivation of both self and others. The concept of “motivation at its (human) best” – what we call Thriving with Social Purpose – is also introduced as an advance organizer for the chapters to follow.

This chapter explains why the TSP framework elevates goal content focused on humans living and working together in cooperative groups above the many other personal goal themes evident in human goal striving, such as happiness, self-determination, and positive self-evaluations (as cataloged in the twenty-four-category Taxonomy of Human Goals presented in Chapter 3). Citing evidence from developmental and social psychology, experimental economics, social neuroscience, and the evolutionary human sciences, this chapter asserts that the core defining feature of humanity (from a motivational perspective) is not self-interest but social purpose. Consistent with this premise, readers will learn not only how social purpose evolved but how that achievement enabled humans to soar above all other species with respect to cultural and intellectual accomplishments. This chapter also directly tackles the common misconception (in Western cultures) that social purpose is merely “self-interest in disguise,” and why invalidating that fallacy is essential for continued human progress.

The international emergence of alternative corporate forms and certifications has given credence to a new strain of law developing within the corporate sustainability movement, known as social enterprise law. What are some of the trade-offs that accompany such laws? Upon canvassing the development of social enterprise lawmaking initiatives worldwide, two preliminary observations arise. First, the majority of social enterprise laws, particularly in Europe and Asia, are designed to address the targeted needs of special and/or marginalized populations. The miniscule number of these businesses formed to date suggests that concerns over the shrinking of public goods and services remain largely theoretical. Second, U.S. benefit corporation laws may only strengthen erroneous beliefs on existing corporate law and governance – thus creating impediments to broad-scale sustainability change. The aggressive pursuit of a global market by private U.S. entrepreneurs behind the B Corporation certification and benefit corporation laws contrasts starkly with state-led initiatives.