In practical applications of Credibility Theory the structure parameters usually have to be estimated from the data. This leads to an estimator of the a posteriori mean which is often biased and where the credibility factor depends on the data. A more coherent approach to the problem would be to also treat the unknown parameters as random variables and to simultaneously estimate the a posteriori mean and the structure parameters. Different statistical models are proposed which allow for such a solution. These models all lead to an estimation of the posterior mean which is a weighted average of the prior mean and of the observed mean, the weights depending on the observations.