After Paul, Silvanus and Timothy left Thessalonica, members of the fledgling Christ group in that city experienced death within their social network. Opinions differ as to whether the authors’ comments in 1 Thess 4.13–18 are addressing puzzlement internal to the Christ group alone, or whether these recent deaths also played into the wider discourse of the city. In addressing this issue, I adopt the view, propounded especially by Richard Ascough, that the Thessalonian Christ group had its origins in a civic association. In contrast to Ascough, I propose that the association did not undergo a complete ‘conversion’ to a new deity; instead, it experienced a rupture in its membership, with some members splitting off to form a new assembly of Christ-devotion. This ‘ruptured association’ scenario offers a different explanation than Ascough's regarding the issue the authors of 1 Thess were addressing in 4.13–18. The argument draws upon comparanda from the database of Greco-Roman associations and offers an interpretation in closer alignment with the primary emphasis of the text.