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1 results

  • Trademarks as “Global Merchants of Skill”: The Dynamics of the Japanese Match Industry, 1860s–1930s

  • Teresa da Silva Lopes, Shin Tomita
  • Journal:
    Business History Review / Volume 96 / Issue 3 / Autumn 2022
    Published online by Cambridge University Press:
    18 February 2022, pp. 559-588
    Print publication:
    Autumn 2022
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  • The Japanese match industry is an early case of an industry that changed global market dynamics by building international competitiveness through combining low-cost and low-price strategies with product differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design to adapt brands and their imagery to different host markets and cultures. This study shows how trademark data provides alternative and complementary angles on particular economic phenomena—in this case, on how industries and countries build global competitiveness despite being technologically less developed.