Before our project Etruscan Tuscania was best known for its great family tombs with inscribed sarcophagi of the 4th-2nd centuries BC, but the survey evidence shows that the Etruscan landscape was most densely settled in the 6th century BC (219 sites), coincident with the process of urbanization. The frequency of ‘off-site’ material indicates that Etruscan agricultural activity extended over the greater part of the surveyed area. Little survives of the remains of the Etruscan town, but the richness of Etruscan material immediately south of the city walls indicates a suburban extension of it. The development of Tuscania implies that the control of minor centres by major centres (or rather, the control of less powerful by more powerful families as social and economic inequalities became increasingly marked) was one of the earliest features of Etruscan urbanization. The Archaic Etruscan phase was followed by a marked, though not dramatic, population decline in the Later Etruscan phase (129 sites), the fifth and fourth centuries BC. Activities at Guidocinto, a small but long-lived Etruscan farm we excavated near Tuscania, included the production and processing of oil, wine, and wool, products that enhanced elite lifestyles and provided them with valuable resources for exchange and trade.

Special pottery shapes (phialai and dinoi) with polychrome or relief decoration are the focus of this study. These vessels, deposited in Etruscan graves as “prestige pottery,” reveal the central role of southern Etruria in the cultural relationships between Anatolia, the eastern Aegean, and the Italic peninsula in the Orientalizing and Archaic periods. Caere and Vulci appear to be catalysts of many of these novelties, with a gradual handover from the first center to the second over the decades at the turn of the seventh and sixth centuries BCE.

This paper compares how ideas of power, rank, and status were communicated in Etruria and Anatolia in the Orientalizing period by the use of material items and images. By employing and exhibiting specific objects, elites used a non-verbal language to communicate with each other across frontiers in the Mediterranean area as well as to show their wealth and their sophistication in their own surroundings. Trade networks have been discovered, analyzed, and exhibited on various occasions in the last decade. However, we now have to deal with the significance of the selection, collection, and use of certain luxury items to the ostentation of accumulated wealth that are better known from the courtly societies of the Near and Middle East. The desire for possessing these items can be perceived in personal or private as well as social terms. As many of the items belong to the sphere of banqueting, it is mandatory to link the two worlds in question vis-à-vis this praxis of consumption and social events.