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western classical music

British Journal of Music Education (1)

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Ethnomusicology, entrepreneurialism and the Western classical music student
Rupert Avis
Journal:

British Journal of Music Education / Volume 41 / Issue 1 / March 2024

Published online by Cambridge University Press:

18 July 2023, pp. 65-73

Print publication:

March 2024
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This article explores the potential use of ethnomusicology in the development of entrepreneurialism amongst Western classical music students studying at UK music colleges. It is argued that both ‘doing’ and ‘reading’ ethnomusicology can encourage students to explore the diverse uses and meanings attached to Western classical music in varied social and geographic contexts. The knowledge garnered through ethnomusicology can then be applied in creative, informed and situational ways by students in the development of entrepreneurial strategies. As a by-product, it is suggested that ethnomusicology can be used to reframe entrepreneurialism as a musical, relational and interactive process.