Labor heroes are an important phenomenon in the history of socialist China, but they have received only little attention in Western scholarship. This article investigates the labor heroes of the Yan'an period as the pivot in the Chinese Communist Party's (CCP) attempt at reconceptualizing society, establishing new social relations and creating a socialist subjectivity. It reveals the new symbolic order constructed in the official media, primarily Jiefang Ribao (Liberation Daily), and highlights the relation between labor heroes (as representatives of the “masses”), intellectuals, and Mao Zedong in the construction of new hierarchies. In particular, it shows how the CCP chose work as the fundament of socialist society and the core of a new concept of “collective heroism”; how the stage of the first labor hero assembly was used to orchestrate Mao Zedong as a charismatic leader; and how labor heroes and writers, through direct encounter, redefined their respective place in society.