Manufacturing firms are facing the critical need to manage their business growth while staying within the biophysical limits of the planet. Absolute environmental sustainability decoupling (AESD) combines these goals and is one of the keys for manufacturing firms to achieve their sustainable transition. This study offers an initial contribution to categorise decoupling at the firm level while incorporating absolute environmental sustainability goals. It also explores the role of design in achieving AESD and opens doors for further research on manufacturing firms' sustainability transition.
