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2 results

Marketing Violence

Marketing Violence
  • The Affective Economy of Violent Imageries in the Dutch Republic
  • Frans-Willem Korsten, Inger Leemans, Cornelis van der Haven, Karel Vanhaesebrouck
  • Published online:
    31 August 2023
    Print publication:
    28 September 2023
    • Element
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  • This Element describes the development of an affective economy of violence in the early modern Dutch Republic through the circulation of images. The Element outlines that while violence became more controlled in the course of the 17th century, with fewer public executions for instance, the realm of cultural representation was filled with violent imagery: from prints, atlases and paintings, through theatres and public spectacles, to peep boxes. It shows how emotions were evoked, exploited, and controlled in this affective economy of violence based on desires, interests and exploitation. This title is also available as Open Access on Cambridge Core.

  • 2 - Theorizing Affect in the Semiotic Landscape

  • Lionel Wee, National University of Singapore, Robbie B. H. Goh, National University of Singapore
  • Book:
    Language, Space and Cultural Play
    Published online:
    30 October 2019
    Print publication:
    24 October 2019, pp 14-33

  • Summary

    This chapter addresses the question of how the study of affect in the semiotic landscape can be done in a theoretically coherent way that can lead to insightful analytical payoffs. The chapter outlines a theoretical framework that serves to provide a concrete theorization of Wissinger’s (2007) description of affect as socially ‘contagious energy’. The actual mechanisms by which affect is materialized, circulates and becomes ‘whipped up or dampened’ are systematically articulated.