Communicating information about our affective states is an important aspect of utterance meaning. Affective meanings can be expressed either explicitly or in an implicit way, for example by using particular linguistic structures like Creative Total Reduplication (CTR), the intentional and immediate repetition of a word (“It’s a little little cat”). We claim that, in addition to its explicit meaning (‘very little’), CTR conveys an affective meaning reflecting the speaker’s evaluation of the world as good or bad, pleasant or unpleasant (“It’s a cute little cat”). The experiment reported here used a verification task with judgments of consistency. It aimed at verifying two hypotheses: first, the presence of CTR generates valued affective inferences; second, affective inferences are generated faster with CTR than with the simplex (i.e., non-reduplicated) form. Results strongly confirm the first hypothesis and disconfirm the second.

Recent studies have shown that the late positive component of the event-related-potential (ERP) is enhanced for emotional pictures, presented in an oddball paradigm, evaluated as distant from an established affective context. In other research, with context-free, random presentation, affectively intense pictures (pleasant and unpleasant) prompted similar enhanced ERP late positivity (compared with the neutral picture response). In an effort to reconcile interpretations of the late positive potential (LPP), ERPs to randomly ordered pictures were assessed, but using the faster presentation rate, brief exposure (1.5 s), and distinct sequences of six pictures, as in studies using an oddball based on evaluative distance. Again, results showed larger LPPs to pleasant and unpleasant pictures, compared with neutral pictures. Furthermore, affective pictures of high arousal elicited larger LPPs than less affectively intense pictures. The data support the view that late positivity to affective pictures is modulated both by their intrinsic motivational significance and the evaluative context of picture presentation.