This study analyzed the strategy of college men who give alcohol to girls to facilitate their acceptance when pursuing sexual relationships. It also studied the role of attitudes towards sexual assaults (rape myths) in the social perception of this practice; finally, this research examined how the fact that, in some cases, college women accept taking alcohol in their interactions with college men was perceived. Participants were 349 heterosexual students (154 men and 195 women) from the University of Granada. 28% of males reported having given alcohol to females in order to have sexual contacts with them, while 44% of females acknowledged having suffered this practice. Men, compared to women, were more favourable to this practice; however, this effect was moderated by their rape myths endorsements. It was also found that males and, in general, those participants who endorsed rape myths, tended to consider that girls who accept alcohol in their interactions with boys are promiscuous.