The Italian debate over gender inclusivity has recently been dominated by a ubiquitous term: ideologia del gender. This expression has been used extensively by a galaxy of reactionary forces to thwart the implementation of gender-mainstreaming policies. Recent research has shown that similar anti-gender manifestations have mushroomed across Europe, with discursive elements which recall the Italian anti-gender narrative. This article first sets Italian anti-genderism within a broader transnational movement. Second, through a feminist critical analysis of Italian anti-gender discourse, it shows that ideologia del gender should be interpreted as a new rhetorical device used to reaffirm gender-based prejudice in Italy and other European countries. Third, drawing on the work of Wolfgang Welsch (1999), the paper discusses whether this movement can be interpreted as a transcultural phenomenon, and suggests a transcultural model of culture as the antidote to the anti-gender backlash.
