We study the influence of numerological superstitions on people’s buying behavior in the apartment market using unique actual sales data. Based on the dataset from Saint-Petersburg primary real estate market we compare the share of sold apartments on floor 7 with that on floors 6 and 8, whereas floor 13 is benchmarked to floors 12 and 14. As floor plans are absolutely identical we manage to isolate the effects of the “lucky” and “unlucky” floors. The data we use allows clean identification of superstition effects, while being publicly available. We have found a clear negative effect of the 13th floor on demand for apartments, and a significant effect of preference towards the 7th floor compared to the two neighboring floors. Possible applications of our approach to other areas of consumer research are discussed.

In this paper I investigate the impact of numerological superstitions and discounts’ effect on the buyers’ behavior in the apartment market using actual sales data. Based on the dataset from Moscow primary real estate market, which includes 40 buildings, we test the apartments buyers’ demand on lucky 7th floor and unlucky 13th floor in comparison to neighboring floors and its response to developers’ discount policy for the apartments on the 13th floor. Results of the random-effects model for the preference towards 7th floor show that that “good luck” effect is present at the 90% confidence interval. Results of the mixed-effects model for the preference towards the 13th floor’s apartments show that in case of discount moderation, the “bad luck” effect of the 13th floor is mitigated, while in case of “no discount” buildings we find the clear negative effect of the 13th floor.

The paper is a bibliographical and critical survey of the archaeological research on ancient Ostia and Portus in the decade 2004–2014. The first part deals with some general themes, such as cults, architectural typologies and urban history, decoration: wall-paintings, mosaics and marble, the guilds and their seats, trades, etc. The second part is a survey of individual monuments and buildings which have been the subject of recent excavations and interpretations. The critical problem of late antique Ostia is treated separately, as well as the archaeology of Isola Sacra and Portus, with the Imperial harbours.