Diabate examines images and news reports about rampant sexual permissiveness in Abidjan and its online environs. Attention to the visual dimension of this pleasure explosion highlights the presence of homines economici. Considering buyers of aphrodisiacs or butt/breast-enhancing products not as uninformed agents, but instead as rational actors who are sensitive to images leads makers and retailers to invest in branding and marketing. Thus, these images and products of pleasure have evolved in an economy of producing, promising, purchasing, and satisfying needs. Analyzing the entanglement of visuality and economic calculus enables a move beyond the moralizing tendency in discussions of pleasure.

The study of aphrodisiacs is an overlooked area of global history which this article seeks to remedy by considering how such substances were commercially traded and how medical knowledge of them was exchanged globally between 1600 and 1920. We show that the concept of ‘aphrodisiacs’ as a new nominal category of pharmacological substances came to be valued and defined in early modern Latin, English, Dutch, Swiss, and French medical sources in relation to concepts transformed from their origin in both the ancient Mediterranean world and in medieval Islamicate medicine. We then consider how the general idea of aphrodisiacs became widely discredited in mid-nineteenth-century scientific medicine until after the First World War in France and in the US, alongside their commercial proliferation in the context of new colonial trade exchanges between Europe, the US, Southeast Asia, Africa, India, and South America. In both examples, we propose that global entanglements played a significant role in both the cohesion and the discreditation of the medical category of aphrodisiacs.