This article investigates the introduction of educational television in El Salvador in the late 1960s, an Alliance for Progress project, in light of the preoccupations of the Cold War, the application of modernisation theory, the growing influence of a development community grounded in the social sciences and the Salvadorean elite's particular obsession with communism. The top-down approach used by the military regime to introduce a flurry of changes in the education system was facilitated by the extensive resources provided by international aid agencies and the US government. However, the reforms alienated Salvadorean teachers and fuelled teachers' strikes that are still remembered as pivotal moments in the urban mass movements of the 1970s which preceded the civil war of the 1980s.
