There has been a hesitancy in academic discussion of Roman Britain to address the potential significance of the identity and agency of rural communities in shaping the provincial landscape. This article seeks to address the reasons for this before delineating some avenues by which we might better investigate this issue. Through two case studies the importance of kinship, agricultural peers and occupational identity (being farmers) are recognised as potential drivers for the course of rural life in Roman Britain. In so doing the extent to which ‘being Roman’ was really a central concern of many agricultural communities is questioned.