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Journal of Hospitality and Tourism Management (1)

CAUTHE The Council for Australasian University Tourism and Hospitality Education (1)

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Motivational Considerations of the New Generations of Cruising
Statia Elliot, HS Chris Choi
Journal:

Journal of Hospitality and Tourism Management / Volume 18 / Issue 1 / 01 June 2011

Published online by Cambridge University Press:

23 February 2012, pp. 41-47

Print publication:

01 June 2011
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Cruise tourism is undoubtedly a high growth segment of the tourism industry, averaging an annual passenger growth of 7.4% since 1990. Behind this growth is a significant shift in the profile of the cruise passenger. What used to be a once-in-a-lifetime experience reserved for an older generation, now attracts repeat passengers, with as high as 85% having cruised before. Remarkably, the average age of cruisers has dropped from 65 years in the early 1970s, to 46 years in 2008, calling for a deeper understanding of the new generations of cruisers.