We present a new method for supermassive black hole (SMBH) mass measurements in Type 1 active galactic nuclei (AGN) using polarization angle across broad lines. This method gives measured masses which are in a good agreement with reverberation estimates. Additionally, we explore the possibilities and limits of this method using the STOKES radiative transfer code taking a dominant Keplerian motion in the broad line region (BLR). We found that this method can be used for the direct SMBH mass estimation in the cases when in addition to the Kepler motion, radial inflows or vertical outflows are present in the BLR. Some advantages of the method are discussed.