This chapter considers the popularity of the genre of the short story in the late nineteenth and early twentieth centuries. It explores, in particular, a class of magazine stories for which the terms of approval followed the lines of reading for amusement and entertainment. Surveying critical accounts of the short story, and the burgeoning interest in anthologies and handbooks for aspiring writers, the chapter considers what follows if we not only accept but accentuate the notion of the genre as an artistic commodity in a gendered marketplace defined by overabundance. Special consideration is given to the subgenre of “storiettes” published alongside a column covering “the latest fads” in Munsey’s magazine. The essay argues that the style of the period’s short story developed in tandem with ideas about it as a fashionable and consumable commodity, and even as something of a fad.

The rise of modern carnival in Rio de Janeiro, over the early twentieth century, provided an outlet for defusing the enormous social and cultural tensions of the modernizing metropolis. The so-called Great Societies of carnival, which have been little researched, functioned as zones of contact between popular culture and fine art practitioners, some of whom developed pioneering careers as carnival scenographers (carnavalescos). Contrary to received wisdom, exchanges and encounters between the worlds of art and carnival were numerous and varied. The 1913 Salon of the National School of Fine Arts marks a watershed moment, in which the restricted milieu of fine art openly embraced the urban culture of carnival, particularly in the work of painters Rodolpho Chambelland and Arthur Timotheo da Costa. These and other artists laid the groundwork for challenges to the prevailing institutional order, especially after 1916. Even earlier, over the early 1900s, a rebellious milieu of artistic bohemianism, revolving around painter Helios Seelinger, graphic artists Raul and K. Lixto, among others, sought to modernize artistic production in Rio by forging connections with music, dance, theatre, performance and carnival. Previously overlooked, their combined efforts represent an early modernizing current attuned to the adversarial attitudes of German Secessionism, from which they drew inspiration.