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This chapter gives an account of Goldsmith’s relationship with the book trade in general, but more specifically with the booksellers who assisted, and sometimes troubled, his access to the republic of letters. It traces his ascent in the business of writing from his work for Ralph Griffiths as an anonymous writer of reviews through to his later, acclaimed works and his relationship, sometimes conflictual, with the ‘fame machine’ powered by the eighteenth-century book trade.
With an understanding of ‘bibliography’ in its original sense of writing about books, this chapter provides a genealogy of the British bibliographical essay, commencing with the medieval bibliophile Richard de Bury. It traces the development of that species of essay through the eighteenth century, when essays started widely appearing in broadsides, newspapers, and magazines as well as books, motivating essayists to reflect upon the material form in which they were publishing. Following the periodical essayists’ critique of commercial print culture, Romantic essayists like Charles Lamb, William Hazlitt, and Thomas De Quincey turned their attention to old books, emphasising their tangible, material value, while at the same time upholding literature’s immaterial qualities. In the age of bibliomania, antiquarian books became an opportunity for the bibliographical essay to come into its own among an expanding audience of bibliophiles and collectors.
This chapter broadens Foucault’s ideas of the author-function to include such textual progenitors as stationers, printers, and booksellers. It argues that authorship is a mode of self-fashioning and highlights the ways that the sociology of truth demands that others recognize one’s authorial and expert claims over a knowledge domain like natural history. It explains why Adrian Johns’s concept of stationer “credit” is of limited use and why his conflation of plagiarism and piracy confuses two separate issues of impropriety that undergo radical changes in the sixteenth century. It suggests making a “bibliographic turn” to remedy Johns’s interpretation of Steven Shapin’s “social history” and better account for bibliographic scholarship.
The use of prints to illustrate books was one branch of a wide-ranging business in the production of printed pictures. Away from the context of books, prints are usually thought of as decorative objects, but in the eighteenth century many were made for practical use. Throughout the long eighteenth century, specialists in printed pictures controlled their trade. Booksellers never dominated the business of printed pictures, although their interests frequently overlapped with those of printsellers. Booksellers occasionally published prints and London booksellers frequently helped with the distribution of prints, especially with expensive sets where a wide sale was needed to recover costs. At the beginning of the eighteenth century, most fine prints and books of prints were imported from abroad, chiefly from France and Italy. Large numbers of imported prints were advertised in the newspapers after the cessation of hostilities with France around 1711, and huge quantities of foreign prints continued to flood the British market for many years.
The provincial newspaper trade was an entirely new development in the eighteenth century, enabled by the lapse of the Printing Acts in 1695. The London printing trade had made a good recovery after the Great Fire and plague in the 1660s and the capital was overcrowded with printers by the end of the century. Newspapers were a natural source of information for the book-buying public, but they were always part of a larger book-marketing strategy and it is useful to remember that the booksellers continued to attract their country readers' attention in other ways. The brief local news sections, the way other news was edited, and especially the advertising in provincial newspapers, were adjusted to local developments and interests. The successful weekly local paper became a distinctive part of the rhythm of country life, in a cycle of publication, delivery and reading that was repeated on a more intimate scale with informally shared subscriptions.
To understand the dynamics of the reprint trade, this chapter first considers the issue of copyright and to review how booksellers in Ireland and Scotland took advantage of their distance from London to reprint the titles they wanted. Next, it discusses the cogent economic analysis put forward by members of the trade desperate for clarification of the often murky distinction between piracy and legitimate reprinting. The economic arguments of Home and Foulis were borne out by events in the second half of the long eighteenth century. An earlier mode of bookselling faded away as the accelerating commodification of print gave rise to modern publishing. This change coincided with the conceptual shift described by Trevor Ross: property, once viewed as an 'object of ownership and right', came to be regarded as the 'subject of production and exchange', its worth acquired through 'circulation within a dynamic market economy'.
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