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One essential activity that organisations must review as they capitalise on digital technologies' potential is their existing business processes. Put simply, they must examine 'how things are done around here' and, in doing so, identify if there is any way of improving these activities. In this chapter, I seek to offer an account of delivering a module on 'Innovation, Creativity and Critical Thinking' to final year students of a BA Honours Degree in Insurance Practice. This programme, which commenced in 2016,is Ireland's first apprenticeship towards awarding a level 8 honours degree. The three-year, work-based training programme combines digital academic learning with on-the-job learning, allowing students to acquire various skills. This chapter will demonstrate how students can practically apply techniques learnt in their online class to industry, bridging the theory-practice gap by adopting a learning-by-doing approach to business process re-engineering (BPR).
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