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Adaptive learning is not new. Yet, with the rapid advances in the field of artificial intelligence and the global shift to online education, which occurred almost overnight due to the Covid-19 pandemic, adaptive learning is seen by many as a promising path to a smarter higher education. This chapter aims to shed light on both the opportunities and the challenges of the adoption of adaptive learning in higher education. The cases of universities, business schools and corporate universities adopting this approach are used to illustrate the role and benefits of adaptive learning powered by artificial intelligence at the current stage. The chapter concludes with an open call for academic experts and regulatory agencies to hold adaptive learning up as the defining shift in the future of education. It will likely become the established approach in education, filling the existing gaps in knowledge procurement.
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