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This chapter concerns the pursuit of aretē among the sophists. It argues that such pursuit did not mean what it came to mean to Plato and his heirs. For the latter, the goal of human life, called eudaimonia, is personal flourishing; and aretē is used to refer to some highly valued psychological condition crucial to achieving eudaimonia. The sophists use aretē to refer to a psychological condition once. Predominantly, they use aretē to refer to a life of civic success, conceived as success in public affairs, saliently involving the agent’s making significant positive contributions to his fellow citizens and polis. As such, sophistic ethics tends to be civic ethics. Granted this, there is limited evidence of anti-civic ethics among the Sophists. Given traditional views of the Sophists, the locus of this evidence is ironic. It consists of attributions to the Socratic Aristippus and content in the Athenian Antiphon’s On Truth.
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