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Ethical arguments for creating choice environments that lead people to make better choices revolve around two claims: it makes people better off, and it does so in a way that is entirely compatible with individual liberty. This chapter examines these two claims. The first half of the chapter turns to the conceptual and normative concerns with the claim that choice architecture makes people better off. The second half of the chapter turns to the soundness of the claim that choice architecture is compatible with liberty. Decision-making or advising others often generates a critical attitude that is not always engendered when we decide for ourselves. One way to combat choice architecture hindering the exercise of autonomy is to make it transparent to those who encounter it. In order to fully preserve liberty choice architecture must not block off or significantly burden other choices.
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